How To Use Personal Greeting Cards To Create Customer Loyalty
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Most of us recognize the importance of sending a thank you card to a new customer, but few realize how powerful a tool the simple thank you card is for increasing customer loyalty. What I mean by custom thank you cards is making each card you send tailored to the person receiving it. The results are amazing. Here are 7 suggestions for using custom thank you cards to increase referrals, attract new business, and secure and improve customer loyalty no matter what you sell:
- After a Sale: It goes without saying that we should send a thank you card to a new customer, but for real impact send a card after every meeting with a customer or prospect.
- To people you don't sell: Thank you for letting me show you my product/service, I enjoyed meeting you, and I appreciate your consideration. We couldn't get together on your needs this time, but I hope that we think we can help you'll remember me. Please let me know if there is any way I can be of service.
- Client after sending you a referral: When someone send you a referral send them a card with a gift card included. I use a $5 or $10 Starbucks card.
- When you first meet someone: Any time you meet someone new, send a card letting them know it was nice meeting them. Depending on the circumstance, you may want to follow up a few days later with a post card telling them what you do in case they know of anyone who you could help.
- Send an unexpected card: look for reasons to congratulate, uplift or motivate others. For example when someone has a birthday, a new child, moves into a new home or office, is written up in your local newspaper, etc.
- “A few words about”: This is a card that starts with a few words about … example, a few words about … your presentation at today's meeting, it was great! When you meet someone, get to know their interests and when you see an article or learn something that may be of value, send it to him or her.
- When you receive good service: send a thank you card also if possible send a card to that person's supervisor commenting on the service you received. It's amazing how much better the service is the next time you do business.
Your probably thinking that's a lot of cards and it is. But consider this, sales trainer and success coach Tom Hopkins recommends that salespeople send out 10 cards a day. He predicts by following this routine you can multiply your average income per sale by 36 to see the minimum extra income sending cards will generate for you in the next 12 months.
NOTE: I use a customer relationship management system that makes it possible for me to create custom thank you cards and other greeting cards online. When I get a new client, I simply enter them into the system's online contact manager and send them a card from my computer. This is a must have system for anyone whose income depends on building strong relationships. CLICK HERE to Learn More About This Service
You have over 10,000 high quality greeting cards to choose from, or you can quickly create your own custom thank you cards, or any type of card. You can use it's built in contact management system to categorize your contacts and send different cards to different groups with the click of your mouse.
These are real high quality printed cards that are sent via the mail with a real postage stamp. Plus, the system let's you send cards in your own handwriting with your own signature, including the address on the envelope, mails the card with a first class postage stamp, keeps track of who you send it to, what you sent and when, and even allows you to include a gift from their extensive online gift catalogue.
The cost is very reasonable, with their wholesale program you can send a card for as little as 62 cents plus postage. Try buying a high quality greeting card at Wal-Mart for 62 cents. You can customize your card with a photo for only 31 cents. The company even offers a pay as you go plan, that let's you send customized cards for $2.99 and this include a postage. Compare that to what you would pay at a card shop, not to mention the time it takes to go the store, write a note, sign the card, add the postage and then mail it.
I use this system to keep in touch with my customers and to enhance my relationships with my prospects, family and friends. I often send custom greeting cards by putting my contacts picture on the front. Imagine the impact this has on a customer or prospect.