Tips For Building Customer Relationships

Tips for Building Customer RelationshipsMost business owners and sales professionals drop the ball when it comes to recognizing and appreciating their clients, especially during the first 60 days.

Why not use this natural tendency of others to slack off to separate yourself from your competition? Your clients will become enthusiastic supporters who talk to their friends about the special attention they're getting from you. You'll obliterate any buyer's remorse. They'll tell others how great it feels to know they've made the right choice.

It goes without saying that you must be excellent at what you do and deliver what you promise, otherwise no amount of customer recognition or appreciation will turn a client into a friend.

Use a system

Here is a simple, inexpensive, easy-to-implement system for building a productive and profitable relationship with virtually any new customer. It's designed to create loyal customers who continuously tell their friends and associates how great you are.

Immediately send a card to your client thanking him for the trust and confidence he placed in you when he became a customer. Don't underestimate the power of a personal card. It doesn't take long to do it, and it makes a big impact.

If you have an assistant, have them call to welcome your new client and introduce themselves. This shows that your whole team is ready to serve.

Call your client within 3 days to personally thank them again and see if they have any questions or need any assistance. On this call tell them you'd like to spend a half-hour or so getting to know them better so that you may be able to refer business to them (or help them reach their goals). Schedule either a phone call or a meeting over coffee. Try to schedule it the next week. This shows that you really care and can have a powerful impact.

When you meet, either by phone or in person, focus on their needs, desires, dreams and goals. Ask questions about them. Get to know how you can help them. If you have not done so yet, get family information and birthdays. Make a friend.

After your meeting

Use the Internet to find an article, web site or other resources that can help your client. Email this to them with a short note. Send a card letting them know how nice it was meeting with them.

Schedule a birthday card to go out a week before the birthdays that you've gathered. Be creative; if the client has a small boy, send him a card from your dog rather than yourself. These should be real cards, the kind your client can touch and feel, not e-cards. They should also include a personal note.

One way to do this is to buy the cards on your way home from the meeting, address them, stamp them and put them in a tickler file. Then on the day you send them include a personal note and mail it.

NOTE: I use an automated system that sends these cards out for me. It's a powerful system that lets me send a greeting card using the internet and my computer. I choose a card, type in a note, address it, and click Send. The company prints it, stuffs it, stamps it and mails it for only $2.99 and that includes the postage! They also provide a wholesale package that cuts the cost in half.  If you'd like to give it a try visit: http://treatthemright.net

About a week after your meeting send a follow-up thank you. Include a brief note telling why you're glad he is your client. You may want to include a gift card – I often use a $5 Starbucks card. Note: If you're in an industry such as Real Estate where an after the sale gift is standard procedure, this should be in addition to that gift.

During the next month or two connect with your client at least once a week, then aim for twice a month.  If you have a newsletter this is a great way to keep in front of your client continuously.

Suggestions for keeping in front of your client

Check the Internet for articles or resources of interest to your client. If I find a number of sources, I save them and then drip them on my client. Too much information all at once can be a burden rather then a help.

Keep your eyes out for anything of interest to your new client; books, web sites or other offline resources. For example, say your client likes Italian food and you learn of a new restaurant. Give them a call and tell them about it, or email them.

The point is, you want to stay in front of your clients in ways that provide value to them and at the same show that you recognize and appreciate the contribution they make to your success.  Do this and they will enthusiastically look for people to send your way.

I hope you found this article to be informative and helpful. I welcome your comments and suggestions. If I can help you in any way feel free to contact me.

5 Tips for Networking Effectively in Today’s Competitive World

5 Tips for Networking Effectively in Today’s Competitive WorldNetworking effectively is not only important to your business success, it's also fun and exciting if approached with the right attitude.

Taking the time to network effectively is the first step in building relationships that lead to new prospects, contacts and sales.  In today's wired world making personal contact, following up and building trust and rapport is the key to standing out and moving ahead of your competition.

Here are 5 tips that you can use to network more effectively in today' competitive business environment:

  • Be friendly and approachable. People do business with people they know, like and trust” So when you have the opportunity to connect, be likable. Try being yourself.
  • Become part of the people you meet's support team. Networking should not be a one-sided coin – You need to be a resource to others take the time to ask open-ended questions that focus on learning how you can help support them in their business and personal life. If you focus your networking on learning how you can help others rather than what you get out of it, you will make lasting connections. To paraphrase Zig Zigglar: You can have everything in life that you want if you help enough people get what they want.
  • Nurture your relationships. Make it a point to follow up with a brief email, or even better send a personal note or card. Reach out to your contacts on a regular basis by recognizing and appreciating their achievements and important life events. How do you feel when a friend sends you a card recognizing your promotion, or send you a note just to say that they are glad they met you.

Always send a thank you card after you've met with someone. Whether it was a sales presentation or just a coffee meeting. If you do much networking on sites like Facebook or LinkedIn. Get your friends mailing address and birthday.

TIP: When you make a connection online, open the lines of communication via a chat or private message. If you have real connection, move it to the phone, or meet for coffee.

  • Networking and building relationships can be productive or non-productive, the choice is yours. If you come across as being insincere or pushy, you'll find that while you may connect with lot's of people, these connections will have no value. It is not about how many relationships you have instead it is the quality of the relationship that matters.
  • Above all don't focus on the rejections.  Don't take it personal if your contacts don't respond. If you follow up or try to connect and don't get a response, maybe the person is not interested or extremely busy. Being persistent is okay to a point, but if you don't make a positive connection just move on.

Start today to use these simple business networking tips and watch your contacts, referrals and sales grow. If you have any suggestion for better networking please keep the conversation going and  share them in the comment box.

How To Use Personal Greeting Cards To Create Customer Loyalty

Click Here to Send REAL Cards and Gifts from your computer in minutes, for less than you would think.

personal greeting cardsMost of us recognize the importance of sending a thank you card to a new customer, but few realize how powerful a tool the simple thank you card is for increasing customer loyalty. What I mean by custom thank you cards is making each card you send tailored to the person receiving it. The results are amazing. Here are 7 suggestions for using custom thank you cards to increase referrals, attract new business, and secure and improve customer loyalty no matter what you sell:

  1. After a Sale: It goes without saying that we should send a thank you card to a new customer, but for real impact send a card after every meeting with a customer or prospect.
  2. To people you don't sell: Thank you for letting me show you my product/service, I enjoyed meeting you, and I appreciate your consideration. We couldn't get together on your needs this time, but I hope that we think we can help you'll remember me. Please let me know if there is any way I can be of service.
  3. Client after sending you a referral: When someone send you a referral send them a card with a gift card included. I use a $5 or $10 Starbucks card.
  4. When you first meet someone: Any time you meet someone new, send a card letting them know it was nice meeting them. Depending on the circumstance, you may want to follow up a few days later with a post card telling them what you do in case they know of anyone who you could help.
  5. Send an unexpected card: look for reasons to congratulate, uplift or motivate others. For example when someone has a birthday, a new child, moves into a new home or office, is written up in your local newspaper, etc.
  6. “A few words about”: This is a card that starts with a few words about … example, a few words about … your presentation at today's meeting, it was great! When you meet someone, get to know their interests and when you see an article or learn something that may be of value, send it to him or her.
  7. When you receive good service: send a thank you card also if possible send a card to that person's supervisor commenting on the service you received. It's amazing how much better the service is the next time you do business.

Your probably thinking that's a lot of cards and it is. But consider this, sales trainer and success coach Tom Hopkins recommends that salespeople send out 10 cards a day. He predicts by following this routine you can multiply your average income per sale by 36 to see the minimum extra income sending cards will generate for you in the next 12 months.

NOTE: I use a customer relationship management system that makes it possible for me to create custom thank you cards and other greeting cards online. When I get a new client, I simply enter them into the system's online contact manager and send them a card from my computer. This is a must have system for anyone whose income depends on building strong relationships. CLICK HERE to Learn More About This Service

You have over 10,000 high quality greeting cards to choose from, or you can quickly create your own custom thank you cards, or any type of card. You can use it's built in contact management system to categorize your contacts and send different cards to different groups with the click of your mouse.

These are real high quality printed cards that are sent via the mail with a real postage stamp. Plus, the system let's you send cards in your own handwriting with your own signature, including the address on the envelope, mails the card with a first class postage stamp, keeps track of who you send it to, what you sent and when, and even allows you to include a gift from their extensive online gift catalogue.

The cost is very reasonable, with their wholesale program you can send a card for as little as 62 cents plus postage. Try buying a high quality greeting card at Wal-Mart for 62 cents. You can customize your card with a photo for only 31 cents. The company even offers a pay as you go plan, that let's you send customized cards for $2.99 and this include a postage. Compare that to what you would pay at a card shop, not to mention the time it takes to go the store, write a note, sign the card, add the postage and then mail it.

I use this system to keep in touch with my customers and to enhance my relationships with my prospects, family and friends. I often send custom greeting cards by putting my contacts picture on the front. Imagine the impact this has on a customer or prospect.

 

custom greeting cards

 

CLICK HERE TO LEARN MORE

 

 

The Power of Custom Thank You Cards

Click Here to Send REAL Cards and Gifts from your computer in minutes, for less than you would think.

personal greeting cards

Most of us recognize the importance of sending a thank you card to a new customer, but few realize how powerful a tool the simple thank you card is for increasing customer loyalty. What I mean by custom thank you cards is making each card you send tailored to the person receiving it. The results are amazing. Here are 7 suggestions for using custom thank you cards to increase referrals, attract new business, and secure and improve customer loyalty no matter what you sell:

  1. After a Sale: It goes without saying that we should send a thank you card to a new customer, but for real impact send a card after every meeting with a customer or prospect.
  2. To people you don't sell: Thank you for letting me show you my product/service, I enjoyed meeting you, and I appreciate your consideration. We couldn't get together on your needs this time, but I hope that we think we can help you'll remember me. Please let me know if there is any way I can be of service.
  3. Client after sending you a referral: When someone send you a referral send them a card with a gift card included. I use a $5 or $10 Starbucks card.
  4. When you first meet someone: Any time you meet someone new, send a card letting them know it was nice meeting them. Depending on the circumstance, you may want to follow up a few days later with a post card telling them what you do in case they know of anyone who you could help.
  5. Send an unexpected card: look for reasons to congratulate, uplift or motivate others. For example when someone has a birthday, a new child, moves into a new home or office, is written up in your local newspaper, etc.
  6. “A few words about”: This is a card that starts with a few words about … example, a few words about … your presentation at today's meeting, it was great! When you meet someone, get to know their interests and when you see an article or learn something that may be of value, send it to him or her.
  7. When you receive good service: send a thank you card also if possible send a card to that person's supervisor commenting on the service you received. It's amazing how much better the service is the next time you do business.

Your probably thinking that's a lot of cards and it is. But consider this, sales trainer and success coach Tom Hopkins recommends that salespeople send out 10 personal greeting cards a day. He predicts by following this routine you can multiply your average income per sale by 36 to see the minimum extra income sending cards will generate for you in the next 12 months.

NOTE: I use a customer relationship management system that makes it possible for me to create custom thank you cards and other custom greeting cards online. When I get a new client, I simply enter them into the system's online contact manager and send them a card from my computer..

This is a must have system for anyone whose income depends on building strong relationships. CLICK HERE to Learn More About This Service

You have over 10,000 high quality greeting cards to choose from, or you can quickly create your own custom thank you cards, or any type of card. You can use it's built in contact management system to categorize your contacts and send different cards to different groups with the click of your mouse.

These are real high quality printed cards that are sent via the mail with a real postage stamp. Plus, the system let's you send cards in your own handwriting with your own signature, including the address on the envelope, mails the card with a first class postage stamp, keeps track of who you send it to, what you sent and when, and even allows you to include a gift from their extensive online gift catalogue.

The cost is very reasonable, with their wholesale program you can send a card for as little as 62 cents plus postage. Try buying a high quality greeting card at Wal-Mart for 62 cents. You can customize your card with a photo for only 31 cents. The company even offers a pay as you go plan, that let's you send customized cards for $2.99 and this include a postage. Compare that to what you would pay at a card shop, not to mention the time it takes to go the store, write a note, sign the card, add the postage and then mail it.

I use this system to keep in touch with my customers and to enhance my relationships with my prospects, family and friends. I often customize the card by putting my contacts picture on the front. Imagine the impact this has on a customer or prospect.

custom greeting cards

CLICK HERE TO LEARN MORE